Product & designMake the right thing. Make it feel right.
I turn an unclear brief into a focused product: customer journeys, scope, prototypes and the details that make an interface feel considered.
DiscoveryUX & UIPrototypingDesign systems
EngineeringFrom the first screen to the working system.
Web applications and native Apple software, including the data, authentication, payments and delivery work that makes a product useful beyond the demo.
TypeScriptReactNext.jsSwiftUI
Applied AIUseful intelligence. Thoughtful boundaries.
AI-assisted planning, review and model integrations, with attention to cost, context and user control. Kordra Music puts that thinking into practice.
Model APIsContext designAI workflowsHuman review
Commercial & operationsThink beyond the feature list.
I’ve founded businesses, owned a P&L and led regulated operations. That experience shapes how I approach pricing, prioritisation and the cost of running a product.
Product strategyPricingP&LProcess improvement