Adam Godsall
Adam Godsall

Developer, designer & founder

I build products.
And businesses.

I design and build web, AI and native apps, with the commercial experience to take them further.

Kordra Studio’s native songwriting editor with chorded lyrics and song structure
Kordra StudioA writing room for songs, built in SwiftUI.

Design instinct.
Real-world experience.

15+ yearsAcross design, digital & business
Founder of KordraIndependent software for creators
Web, macOS & iOSBuilt for the way people work

Selected work

Less talking about ideas.
More making them real.

My own software is the clearest introduction to how I think, design and deliver.

Founder, designer & developerLive product
kordra / music

A better starting point
for making music with AI.

A planning workspace connecting the brief, lyrics, song structure and AI-assisted review. I built the product, the experience and the subscription business around it.

Next.jsTypeScriptSupabaseStripe

900+ registered songwritersRecorded 3 August 2026

Kordra Music’s project library, with song cards, collections and the next step for each project
Native macOS · SwiftUIMac App Store

Kordra Studio

A local writing room for lyrics, chords, recordings and revisions. Native software that gives songwriters control of their work.

Explore the Mac app
The Kordra Studio manuscript with chorded lyrics and native editing tools
Local files. Works offline. Human-led writing.
Native iPhone · SwiftUIComing soon

Kordra Capture

A free pocket companion for the lyric, voice note or idea you don’t want to lose.

Explore the iPhone app
Kordra Capture on iPhone, grouping text ideas into a Song Seed ready to share
Free. Local. Always your ideas.
OpenRouter Monitor showing a connected account, balance and recent API spending

Built in the open

AI usage, at a glance.

OpenRouter Monitor puts spending and model activity in the Mac menu bar. Native SwiftUI, API integration and Keychain storage, with the source available to explore.

SwiftSwiftUIOpenRouter APIGPL-3.0

The whole picture.
And the details.

A strong product needs someone who can move between the customer, the interface, the code and the business.

Put my experience to work
Product & design

Make the right thing. Make it feel right.

I turn an unclear brief into a focused product: customer journeys, scope, prototypes and the details that make an interface feel considered.

DiscoveryUX & UIPrototypingDesign systems
Engineering

From the first screen to the working system.

Web applications and native Apple software, including the data, authentication, payments and delivery work that makes a product useful beyond the demo.

TypeScriptReactNext.jsSwiftUI
Applied AI

Useful intelligence. Thoughtful boundaries.

AI-assisted planning, review and model integrations, with attention to cost, context and user control. Kordra Music puts that thinking into practice.

Model APIsContext designAI workflowsHuman review
Commercial & operations

Think beyond the feature list.

I’ve founded businesses, owned a P&L and led regulated operations. That experience shapes how I approach pricing, prioritisation and the cost of running a product.

Product strategyPricingP&LProcess improvement
Adam Godsall, founder of Kordra

I’ve been on both
sides of the brief.

I’ve run a creative studio, co-founded a regulated care business and built my own software company. I know what it means to make the thing, sell the thing and take responsibility for it.

That’s the perspective I bring to a team or client project: considered design, hands-on technical work and an understanding of what happens after launch.

£380k+P&L responsibility at Hygea
20+ territoriesDigital systems assessed at Heritage Healthcare
Explore my experience

Earlier design & digital work
through Depixion Studios

NHSAsda OpticiansDulux